![]() It is set to be used for all Adidas Performance products from late 2022. The new Adidas logo for 2022 and beyond ditches the Adidas text from the old logo. A powerful design, the modern Adidas logo is supposed to resemble a mountain while featuring the Three Stripes and the adidas writing.Īdidas to Change Logo - New Brand Strategy With 3 Categories The Adidas logo that is replaced in 2022 was introduced in 1990. They were a visual symbol of the company's aspirations for growth in a rapidly shifting market. The icon was built from three radiating leaves with the now-ubiquitous three stripes running through the lower half of the emblem. In 1971, the now-iconic Trefoil logo was introduced. Adi Dassler often referred to his venture as the "Three Stripe Company". The three stripes are implied utilizing extended stems of the "d" s themselves to interact with an illustration of a shoe and Adi's name crowning the emblem in a semi-circle. The first-ever Adidas logo was introduced in 1949. In July 1924, his older brother Rudolf joined the business, which became Dassler Brothers Shoe Factory The brothers split up in 1947 after relations between them had broken down, with Rudolf forming a new firm that would become Puma, and Dassler forming a company formally registered as Adidas AG from Adi Dassler on 18 August 1949. ![]() ![]() We take a look at the history of the Adidas logo, including the first-ever, the famous Trefoil logo as well as the modern logos of the Three Stripes.Īdidas was founded by Adolf "Adi" Dassler who made sports shoes in his mother's scullery in Herzogenaurach (Germany) after his return from World War I. In late 2022, ahead of the 2022 World Cup, Adidas will change their logo. ![]()
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